Does Meghan Markle Have Plans to Bring Her As Ever Brand to Australia Before Trip with Prince Harry?
As of Wednesday, March 25, 2026, there is significant evidence that Meghan Markle is positioning As Ever for an international debut in Australia to coincide with her visit next month.
1. The Trademark "Invasion"
The most concrete sign of an Australian launch is a series of legal filings discovered this week:
12 New Trademarks: Filings with the Australian Intellectual Property Office show that Meghan has secured trademarks for As Ever across a massive range of categories.
The Product List: The approved trademarks cover everything from her signature raspberry jams and flower sprinkles to skincare, candles, jewelry, and even "fancy" gardening tools like trowels and shears.
Timing: Though the applications were originally filed in late 2024, their recent approval and public release just weeks before her trip have led experts to call the visit a "soft launch" for the brand.
2. The Netflix "Conscious Uncoupling"
The rush to open new markets comes on the heels of a major blow to the brand’s original business model:
Partnership Terminated: On March 6, 2026, Netflix and As Ever announced they were parting ways.
While both sides framed it as the brand being "ready to stand on its own," industry reports suggest the split was triggered by the cancellation of Meghan’s lifestyle series, With Love, Meghan, after two seasons. Surplus Stock Crisis: Bombshell reports from Variety and Page Six this week alleged that Netflix’s LA offices are "overrun" with unsold As Ever inventory—including $10 million worth of jam jars and candles—which is reportedly being given away to staff for free.
Seeking Independence: Free from Netflix’s "cautious" oversight, Meghan is now the sole owner and is reportedly eager to ship internationally and test "English-speaking markets" outside the US.
3. Australia as the "Test Market"
Royal insiders and business analysts believe the mid-April trip is "largely a business trip" designed to pivot the brand toward a wellness-obsessed Australian audience.
The "Her Best Life" Connection: Meghan is headlining a luxury retreat in Sydney (April 17–19) where VIP tickets cost $3,199.
Attendees are expected to receive "curated gift bags" which many believe will serve as the first official distribution of As Ever products in the country. Private Meetings: Reports from ITV News indicate that Meghan has several "private business meetings" scheduled in Sydney and Melbourne to discuss retail partnerships and local distribution.
"Basically Fergie"
The move has drawn sharp comparisons to Sarah Ferguson’s historical efforts to monetize her royal ties. Critics, including author Tom Bower, have labeled the strategy "shabby," while supporters argue that as a private citizen, Meghan must find "other revenue streams" now that the $100M Netflix deal is winding down.
Comments
Post a Comment