Meghan gives glimpse of 'mama's little helpers' Archie and Lilibet in 'behind the scenes' video of her latest As Ever launch

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On Wednesday, March 18, 2026, the Duchess of Sussex offered a rare and intimate look into her home life in Montecito, sharing a "behind-the-scenes" video to mark a new product launch for her lifestyle brand, As Ever.

The clip, which has quickly gone viral, features Prince Archie (6) and Princess Lilibet (4) as "mama’s little helpers" during a floral-themed photoshoot.

The "Mama's Little Helpers" Video


The footage shows Meghan in a serene garden setting, arranging flowers on a rustic wooden table. The professional shoot was playfully "interrupted" by her children:

  • Prince Archie’s Cameo: Archie is seen briefly running into the frame with high energy. Meghan can be heard laughing and asking, "Are you having fun, my love?" as he dashes away.

  • Princess Lilibet’s Moment: Lilibet, sporting her father's trademark red hair and wearing a white dress matching her mother's, walks up to the table to whisper something in Meghan’s ear. Meghan is heard responding, "Yes, I think you can. Let's go," before the two run out of frame together.

  • The "Lili Effect": While the children's faces are kept out of direct view to protect their privacy, the video captures candid interactions, including a sweet photo of Meghan and Lili pouring water into a vase together.


The Launch: The Garden Tea Bloom Box

The video was released to promote a high-end collaboration between As Ever and the luxury florist High Camp Supply.

  • The Product: The "Garden Tea Bloom Box" is a limited-edition set priced at $255 (£195).

  • What’s Inside: It features 18 varieties of white flowers (including gardenias and peonies) paired with As Ever’s signature peppermint tea and sage honey.

  • Personal Touch: Meghan noted that her love for flowers, specifically gardenias, dates back to her 2019 baby shower and her wedding bouquet.

Strategic Timing: "Standing on Its Own"

Industry experts note that the inclusion of Archie and Lilibet is a significant shift in Meghan’s digital strategy.

  1. Independent Move: The video comes just two weeks after it was confirmed that Netflix and As Ever have officially ended their partnership. A spokesperson stated the brand is now "ready to stand on its own."

  2. Humanizing the Brand: Commentators have dubbed this the "Lilibet Effect," noting that the warmth of the family footage provides a "relatable" counterbalance to the brand’s luxury price points.

  3. Australia Momentum: The launch serves as a final "hype-builder" before Harry and Meghan’s scheduled visit to Australia next month, where Meghan is expected to host a major wellness retreat in Sydney.

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